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28 Jul
Combining Organic and Paid Social Media Marketing Strategies
Social media platforms provide a great medium for businesses to spread awareness, interact, engage, and build long-term relationships with their audience. Over the years, these platforms have evolved monumentally. Businesses of all shapes and sizes are actively availing social media marketing to increase their online presence and overall revenue. Some brands choose to focus solely on organic social, opting to spend time and effort in posting content across multiple channels, whereas others prefer pumping money into paid social ads.
While each approach offers different outcomes, they are best harnessed for different goals. Whether you use organic methods or paid social media campaigns, the primary focus should be on creating a robust strategy that boosts your conversion rates and takes your business to the next level. It would also help in creating an enticing consumer journey, from customer acquisition to remarketing and retention. A majority of established digital marketing agencies always prefer to find the right balance between organic and paid campaigns, using each one to improve the other, and formulate an end-to-end marketing plan. In this article, let’s understand the benefits of organic and paid social media strategies and how to use them to boost your ROI.
Organic Social Media Marketing
Organic social media strategies refer to the unique ways of creating value-added content for your audience, including posts, photos, videos, and stories. It is essential for your brand as it allows you to build and maintain a positive online presence. Posting intuitive content and interacting with your audience enables you to build a loyal consumer base. When you put in the time, care and attention, organic social media strategies can become invaluable to your business. Benefits of Organic Social Media Marketing:- Organic methods of creating content and posting them on social platforms are free
- It lets you manage your brand reputation
- Develop free campaigns using hashtags and initiate conversations
- Listen to your audience and acknowledge their observations to make improvements
- Establish trust and build a community of like-minded people
How to Use Organic Social Media Marketing Strategy?
Show Your Brand’s Personality Social media platforms aren't all about making sales. On the contrary, they are more about spreading brand awareness, understanding your consumers’ needs, and solving their queries. With engaging content, you can showcase your brand’s personality and build a network of loyal users on these platforms. In addition, take note of your tone of voice and how you use it to communicate with your audience. Analyze what mediums of content and types of posts can help you engage and resonate with your target customers better. Interact with Your Audience Social media platforms prove to be highly beneficial when it comes to interacting with your customers. They provide the best medium to ask for feedback on your service or announce new products. Involving your followers in your business journey will help increase the excitement amongst them and build the foundation for long-term relationships. Organic social media strategies work as a two-way street. Customers get the benefit of staying in touch with their service provider and contacting them for any queries. At the same time, you can address these queries and retain customers who might have otherwise churned. Besides, it helps validate the legitimacy of your company. A well-maintained social media page with positive reviews will naturally entice customers to buy from you. Provide Valuable Content More than promoting your products or services, the primary focus of organic social media strategies should be on the awareness stage of the sales funnel. Therefore, it is advisable to post valuable content that teaches, inspires, or answers your target consumers’ pain points. Take note that people spend time on different social networks for different purposes. You can use that to your advantage to diversify your content and reach potential audiences. For instance, videos and images prevail on Instagram, whereas thought leadership and trends lead the way on Twitter. Although it takes a little more time than paid social media strategies, being consistent in your approach is the key.Also Read: A Comprehensive Guide To Pay-Per-Click AdvertisingPaid Social Media Marketing Paid social media marketing is just another word for advertising. Brands pay money to social platforms like Facebook, LinkedIn, Twitter, and YouTube to promote their content and improve their ROI. You can achieve your goals either through boosting your organic content or designing unique advertisements. Benefits of Paid Social Media Marketing:
- Developing bespoke advertising campaigns
- Making use of powerful targeting
- Retargeting users and building custom audiences
- Paying to reach more users
How to Use Paid Social Media Marketing Strategy?
Boost Top Performing Organic Content Once you analyze your top-performing organic content, you can recreate it in your new posts and show it to new audiences by promoting it. Generally, boosting posts is easy and less risky than setting up an entire ad campaign. It is especially beneficial if you want to test the effectiveness of paid social media marketing techniques. Also, you can boost your content inside the Advertising or Campaign Manager dashboard to set it up with structure, rather than boosting directly from the post. There are several high-performing targeting and measuring options available for advertising in each social media platform. Use them to improve your brand’s reach and gain engagements. Optimize Ads for Each Platform Similar to organic social media strategies, different types of ads work best on different platforms when it comes to paid advertisements. Make sure to optimize your ads in the right format and size for each network. The most crucial elements that you must include in your ad are:- Call to action (CTA)
- Short, creative copy that intrigues
- Eye-catchy visuals
- Ensure that the links you add work well rather than being broken or directing traffic to wrong landing pages
Organic and Paid Social Media: Creating a Hybrid Approach
If you wish to create a stellar social media strategy, you probably shouldn’t concentrate solely on organic methods or paid advertisements. The best solution is to combine the two and create a hybrid approach. Use organic social media strategies to build trust with end-to-end customer service and spread a positive brand message. Subsequently, create paid campaigns to promote your organic content and generate faster results. If you’re looking for professional help with your social media and digital marketing campaigns, get in touch with us here.Keyword Search
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