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09 Jun
Augmented Reality In Ecommerce – How Is It Changing The Way We Shop?
If ecommerce was supposed to see its growth and evolution at a slower pace, COVID-19 skyrocketed at this pace. Thanks to Augmented Reality (AR), online shoppers find more than just contextual information and somewhat of a sensory experience when buying products online.
If you are a retailer or an e-commerce store owner, you may want to consider talking about the integration of AR with Vancouver ecommerce development companies, after reading this blog.
Even though people use terms like “Virtual Reality” and “Augmented Reality” interchangeably, they have huge differences and augmented reality in ecommerce has different applications than VR technology.
AR integrates digital elements with the real-time world of the user. Also, it blends the 3D perceptual information in the user's physical environment. The significant point of difference between AR and VR is that VR creates an entirely artificial environment which one can access through specialized devices.
However, AR integrates artificial elements into real environments easily, which one can access through everyday devices, such as smartphones and tablets.
Early investors in AR tech have seen their sales catapult, despite having a COVID-induced slowdown. However, it doesn’t mean that businesses can’t reap its benefits now. Here are the top reasons why Augmented Reality must become a part of your marketing and sales strategy.
Consider consulting with ecommerce development solution in Vancouver for your AR strategy after finding its benefits:
What is Augmented Reality?
Even though people use terms like “Virtual Reality” and “Augmented Reality” interchangeably, they have huge differences and augmented reality in ecommerce has different applications than VR technology.
AR integrates digital elements with the real-time world of the user. Also, it blends the 3D perceptual information in the user's physical environment. The significant point of difference between AR and VR is that VR creates an entirely artificial environment which one can access through specialized devices.
However, AR integrates artificial elements into real environments easily, which one can access through everyday devices, such as smartphones and tablets.
Brands Successfully Using Augmented Reality
The importance of augmented reality in ecommerce has tremendously increased, thanks to successful test cases by several brands through social media, mobile apps, and web interfaces, among others.Successful Augmented Reality Examples:
1. Amazon AR
Augmented reality is no longer a thing of the future, it is today’s tech reality. It is evident in Amazon’s firm usage of augmented reality in ecommerce shopping apps. Amazon AR View showcases a large variety of its catalog by projecting its products into the viewer’s home and other such places. For furniture and other installable large items, this feature is special.2. Saatchi Art
Saatchi Art has launched its AR feature, letting visitors look at Saatchi’s artwork from the comfort of their homes. Shoppers are often skeptical about buying art pieces, photography, paintings, and drawings online. With Saatchi’s AR App, one can find out how exactly an art piece would suit above their fireplace or bedroom. It helps consumers make an informed decision, with lesser chances of returning a product.3. Sephora
Sephora has revolutionized the beauty segment by introducing virtual try-on through several AI filters on social media apps. Whether you want to try a deep hue of red or a nude shade with a matte look, Sephora has filters through which you can decide if it is rightly suited to your taste or not. Sephora is one of the early investors of AR in beauty e-commerce. Makeup Virtual Try On company Modiface (HQ- Toronto), was acquired by L’Oreal to keep the AR tech away from brands like Sephora.Benefits Of Augmented Reality In E-Commerce: Why AR is Gaining Importance Everyday?
Early investors in AR tech have seen their sales catapult, despite having a COVID-induced slowdown. However, it doesn’t mean that businesses can’t reap its benefits now. Here are the top reasons why Augmented Reality must become a part of your marketing and sales strategy.
Consider consulting with ecommerce development solution in Vancouver for your AR strategy after finding its benefits:
Reduced Product Return Rates
There are two major reasons why e-shoppers return their goods: the product is faulty, and the product did not seem as good as expected. Online returns are a significant point of loss for e-retailers. As per statista.com, it resulted in a $550 billion loss in the USA alone. Brands using AR to sell their products are witnessing lesser return rates. For example, Gunner Kennels witnessed 5% lesser returns for their kennels sold online with AR. In a similar fashion, Build.com reported 22% lower returns with AR than non-AR sales, and Shopify reported a 40% decrease in its 3D visualized products. Augmented Reality can avoid confusion over a product with the 3D product try-on and visual experience on real subjects. The immersive try-before-buy experience will instill more confidence about a purchase in shoppers' minds. Thus, they are less likely to return their products after ordering them online.Improved Sales & Conversions
According to think with google consumer insights data, products advertised with AR/VR witnessed a 94% higher conversion rate than those without it. Consumers can now pick a product and try it across different lighting, spaces, and parts of a house. Decision-making over the purchase of an item would take way less time than before, and the customer will have an idea of precisely what to expect. We can assume that buyers will be ready to pay more if they can try products with AR first.Customer Relationship & Goodwill
AR is an innovative marketing tool since it lets customers engage more with the product. Simultaneously, it entertains potential buyers. Augmented reality can attract potential new customers while maintaining a good rapport with its existing customers. Brands like Sephora, Nike, Burrow Furniture, and others are already experiencing increased user engagement with their social media pages and wherever they are adding AR tools.Driving Sales of Supplementary Products
There are opportunities when a retailer can sell more than sell bundled products, instead of meeting only single demand from a customer. For instance, a customer is looking for a sofa in their living room that fits with the interior. Here, the retailer can also offer a few decorative art pieces, chairs, or a table that would fit the environment. Augmented Reality can drive sales of supplementary products that are traditionally sold for free/ discounted prices with the original product.Invest in AR Today!
Augment Reality is no longer limited to science fiction. Some implemented AR yesterday, many are launching their AR ecommerce arms today, and a whole new range of AR services is going to launch soon. Blue Ribbon Technologies can help adapt to the ever-changing tech world. We can offer AR solutions that integrate with your e-commerce business smoothly. AR will become a must-have for shopping shortly, and we can help you get there with ease. Do you want to know how to integrate augmented reality in ecommerce? Get in touch with us and catapult your business to the next level with Augmented Reality. BRT is one of the top vancouver ecommerce development companies, which will also promote your business, drive traffic, and help convert leads to sales.Keyword Search
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