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21 Jun
How Are 2D/3D Animations in Advertising Taking The Spotlight Amid Pandemic
Animated graphics have always been a dynamic medium of visual storytelling. People generally associate animation with the entertainment industry, such as television, film, gaming, and more. However, it is gradually emerging as one of the powerful communication tools in both B2C and B2B marketing. As the wide scope of live-action interviews, films, etc are now restricted to a great extent due to covid-19, more brands are adopting 2D/3D animations to strive in the prevailing circumstances. Using this technique, marketers are able to tell complex stories in the most simple and engaging way.
Let’s take a closer look at the benefits of animated graphics and how it has transformed the advertising industry.
Benefits Of Using Animations in Advertising
Engagement Animations make an ad much more fun to watch. Creators, thus, blend information with visually pleasing elements to capture viewers’ attention and lure them into buying the product or service. Generally, people are more likely to watch a short animated clip that pops up, even if it’s not what they have been looking for, compared to a long tedious traditional ad. Therefore, using animations help create a higher viewer engagement compared to traditional adverts. Reach Commercials that include humor or comedic aspects are able to keep viewers entertained for a longer period. Besides, animated videos are an ideal way to target audiences of all age groups. People also tend to share your content if it’s entertaining. So, animations help increase your reach. Creative Animations make your adverts a lot more creative. It doesn’t restrict you to what is realistically possible as in the case of live-action videos. Thus, creators are able to blend reality with fun elements to make the story more captivating. A crisp, visually appealing, and informative ad is in fact an incredibly effective way of getting someone to stop scrolling and preview the animated or video content. Brand Recognition Using animation as a tool in advertising, you can capture the essence of your brand. It helps you convey the exact message you want your audience to understand about your products and services in short animated videos. As they impart information more creatively, it creates a unique brand image in viewers’ minds and they are more likely to remember such ads. Cost-effective Generally, advertisers believe that using animation is a costly affair. Yes, high-quality complex animations will cost you a little but so will an entire day of filming a real-life commercial. Besides, shooting a commercial involves a crew, set, talent, makeup team, editors, and so much more. If you weigh properly, you’ll be surprised how animation can make the process much more cost-effective. Animated graphics, thus, have several benefits over the traditional modes of advertising, which is why marketers are increasingly adopting it to create their campaigns. Now, let’s also understand how 2D/3D animations are being used in present marketing strategies amidst the whole pandemic scenario.Role of Animations in Advertising Amidst The Pandemic
2D/3D animation services bring a wide variety of possibilities in the advertising sector. You get the option to choose between 2D, 3D, mixed media, slow motion, and so on to tell your story in the most engaging way possible. Let’s explore some of the ways in which animations are used in advertising today. Character Animation It enables you to create animated characters to represent your brand, product, and services. When you combine the informative aspect with a little humor or creative visuals, it works way more effectively than a live spokesperson. Shareable Content Animated ads are designed to suit almost all mediums of communication including television, websites, and social media platforms. This improves the shareability of the content across mobiles and computers. Infographics Animated infographics are a great way to deliver reports and information to stakeholders in an informative and engaging way. Using animations, complex content is shown in simple and easily understandable visuals. This tactic is also used to share information with clients through emails using an added element of fun. Brand Logo Every company or brand has its specific logo. Nowadays, designers add animation effects while creating these logos. It helps capture the attention of the audience even before they are introduced to your product or service. Major examples are the movie production houses or multiplexes. They emphasize their brand to the audience and capture their attention before the movie starts. Conclusion Even before the pandemic, businesses used animations in their adverts to add special effects and make their campaigns stand out. As the pandemic brought in several restrictions in terms of social gatherings and meetings, our lifestyle and the way we do business have changed drastically. During these times of despair, shifting to virtual mediums is the most necessary step to survive in the market. As we witness the gaining popularity of 2D/3D animations amongst viewers and content creators, it’s high time you start investing in animated adverts to take your business to the next level. If you’re in search of professional help, get in touch with us. Our professionals can help you build user-interactive adverts using 2D/3D animations to improve your reach and grow your business.Keyword Search
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