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30 Jun
Quick Hacks For Increasing Sales For Your eCommerce Store
Conversion rate is the key to generating more revenue for your e-commerce business. However, you don't want just any leads for your company; you want highly relevant, sales-qualified leads. If you spend time and money bringing visitors to your website but no one buys anything, all your efforts will end up in vain. So, how do you gain qualified leads and increase your conversion rate?
With so much competition at your customers' fingertips, your eCommerce development services must offer a great user experience. The ultimate eCommerce sales strategy includes multiple touchpoints, such as employing custom eCommerce development solutions and the right digital marketing channels to deliver the right message and offers to attract prospective customers to your website.
In this nifty guide, we’ll take you through some proven tactics and strategies that will help grow your eCommerce sales.
Target Lookalike Audiences on Facebook
Lookalike audiences are users who have similar qualities and behaviors to clients in your database. You upload your data to Facebook, which then compares it to its own data to find matches that meet your criteria.
The lookalike audiences can also be created with the use of tracking pixels and data from app installations. This is a terrific method to put your existing customer data to good use, as it allows dramatic reach with little effort.
Takeaway Tip: If you’re willing to ‘pay to play’ Facebook ads are one best alternative to increase your eCommerce sales. Use it to produce highly targeted ads to tempt Facebook users who are very similar to your existing customers.
Grow Online Sales with Mobile Optimization
In terms of volume, mobile search has already surpassed desktop search. If you don't want to miss out on sales, make sure your site is mobile-friendly.
Make it as simple as possible for visitors on mobile devices to purchase anything you're selling. This could include a major reworking of your checkout process or employing custom eCommerce development solutions entirely for the mobile site.
Takeaway Tip: Don’t overstate the importance of navigation and user experience for a highly optimized mobile experience.
Use Exit-Intent Pop-Ups
Did you know that an average of 70% of your website’s visitors will leave and never return? If you wish to maximize your sales, you must eliminate the locations where potential clients are being lost.
What if you could pique their interest just before they are about to leave? The trick is to use exit-intent pop-ups! They encourage leaving visitors to take action and make a purchase. The goal is to persuade them to buy your products by offering a discount, or to get their email address so you can nurture them via your sales funnel.
Takeaway Tip: A/B test various offers to discover which one’s get the most sign-ups. The more sign-ups you get, the more potential sales you’ll make in the future.
Boost Your eCommerce Sales Using Gamification
Another simple eCommerce hack to increase your conversions and sales is to add a gamification pop-up such as spin-the-wheel on your store.
What makes gamification so effective? By integrating this element, you're providing the user a chance to connect with your brand before demanding any data from them. This leaves a good impression and builds trust amongst the visitors.
Takeaway Tip: You can incentivize visitors with attracting deals in return for their email addresses. Which could be further used for your database to nurture them into your sales funnel.
Drive more sale with social media engagement
Social media is one of the most effective ways to bring in new customers, convert them into paying customers, and then re-engage them to buy more. It's something that may apply to a variety of business and marketing situations, including e-commerce.
Engaging with your customers without intruding on their experience is an excellent way to warm leads up and get them over the buying hump.
Takeaway Tip: Meet your customers where they are on social media. Instead of partially engaging on several platforms, actively engage on a single platform.
Keep It Under 3 Seconds
If a website takes longer than 3 seconds to load, 40% of consumers will abandon it. Amazon estimates that if their site took just a second longer to load, they would lose $1.6 billion in annual sales.
With more options than ever before, the internet shopper is fickle and impatient. If you make them wait for even a second longer, they may abandon your site without making a purchase.
As a result, it's critical to ensure that your website loads quickly.
Did you know: Google considers site speed when ranking sites? Nobody wants to lose traffic because their website is slow and difficult to navigate. You can identify the issues with the help of PageSpeed Insights and implement eCommerce development solutions accordingly.
Takeaway Tip: Compress the size of all your product images without lowering the quality. And also consider investing in a content delivery network (CDN) to speed up the delivery of static material.
Your Turn: Try the Tactics and Get More Sales
If one eCommerce development solution works for someone, it doesn’t mean it will for everyone. Therefore, you must experiment with different methods to see which are best for expanding your sales.
The key is to make informed decisions and iterate constantly to scale your business and increase your sales. After one plan fails, don't immediately try new tactics on the spur of the moment; think about why it failed and use that knowledge to guide your next step. If you need any assistance, connect with our team of experts.
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