Follow Us On
Tech Insights And Media Updates
Read our blogs and news updates to learn more about the latest technologies, digital media insights, market trends, and business tips.
Get Started Now →
20 May
The only constant in the social world is change. Doesn’t matter if you own an emerging entity or have a well-established business, ignoring the social media trends of 2023 is a formula for chaos.
If you are on social, you must have sensed some changes. For example, you may find many personal posts on LinkedIn, and short videos getting more popular than posts. Isn’t it?
The phrase, “early loon catches the fish” applies to trending and upcoming shifts in social as well. To help you get started, we have outlined the 5 key patterns that can help you with marketing overall.
So, the next time you seek assistance with SEO and digital marketing services providers in Canada, you will know exactly how you want your brand persona to be.
UGC, or user-generated content, as the name suggests, is the content created by users of the product or service.
UGCs can instill more trust among other users since it is a real-life experience of a fellow consumer. Brands would gladly feature a post shared by a user wearing or using their products. Lululemon, Roots, Tim Hortons, WestJet, and Hudson's Bay cleverly increased their user engagement by creating hashtags for UGC content.
However, emerging brands don’t have a pool of UGC, and even social algorithms are pushing videos over posts. Here comes the role of micro-influencers, or UGC content creators.
Freelance UGC content creators produce content that is close to an organic UGC. Instead of posting it on their profile, these nano creators will charge you and deliver the content straight to the brands. The brands can further post this content and increase user engagement.
FYI: BRT is one of the best social media marketing agencies in Canada, which has access to quality UGC content creators.
BeReal is a photo-sharing app that focuses on "authenticity." Users can share one unfiltered photo daily with a limited number of friends within a two-minute timeframe. Late uploads are visibly marked.
Despite being launched in 2019, BeReal gained significant popularity in 2022, reaching top downloads and trending on Google.
The app's theme resonates with Gen Z, as it promotes originality and avoids heavy advertising. With a maximum of 500 friends, it provides healthy social media exposure.
Currently, BeReal doesn't offer ad space for purchase. However, global brands like L'Oréal Group, Procter & Gamble, and Selena Gomez's Rare Beauty have joined the platform. It enables them to foster organic conversations around their brand and establish a more personal connection with users.
Takeaway: Considering BeReal's rising popularity, it's worth exploring its potential and incorporating it into a social media strategy.
Let’s be honest: short videos aren’t going anywhere.
Brands are using them to connect with their customers. Some of the most popular types of short videos include explainer videos, customer testimonials, brand storytelling, product demos, behind-the-scenes videos, and branded entertainment.
Carousel and other types of posts can also be effective, but videos have a multi-fold impact. Instagram is pushing forward videos due to increased user activity, which is why forward-thinking brands are also investing in creating better videos.
Tim Hortons, Air Canada, TELUS, Hudson’s Bay, and Lululemon are using Instagram reels, Tik Toks, and youtube shorts to engage with audiences, showcase their products in a better light, fulfill CSR initiatives, and a lot more.
Safe to say, videos are here to stay!
Get help: BRT is one of the few internet marketing services in Vancouver that offers customized social media strategies for reels & tik-tok for emerging businesses.
How is the job portal app revolutionizing social media? Two factors are driving this change: the rise of LinkedIn creators and the shift towards more personal posts on the platform.
LinkedIn creators are establishing themselves as experts in their fields through specialized content, boosting their reputation. Some even hire ghostwriters for engaging posts.
Meanwhile, the LinkedIn algorithm favors "personal" posts, often presenting long-form storytelling content on our feeds. Interestingly, posts without links rank higher, keeping users engaged.
In 2021, LinkedIn invested $25 million in the Creators Fund, paying $15,000 to 100 creators to encourage content sharing and foster community. They doubled down in 2022, injecting $50 million to facilitate seamless content sharing.
Takeaway: While personal content isn't the sole focus, incorporating employee appreciation, linkless posts, and words of encouragement into your strategy can align with the latest trends.
Source: Hootsuite[/caption]
SEO and digital marketing services have evolved beyond relying solely on SERP searches to discover relevant keywords for social media. They now encourage creators to utilize platforms like TikTok and Instagram for effective keyword research.
The hashtag landscape has grown fiercely competitive. With billions of posts flooding Instagram daily, it's increasingly challenging for your content to reach those already following you.
Social SEO is taking the spotlight, transforming how we conduct topic research.
Keyword-curated posts are proving more impactful than ones cluttered with numerous hashtags. This shift inspires creators to explore fresh and engaging subjects to write about.
Tip: What should you do? Incorporate SEO into your social media content strategy and stay attuned to the evolving landscape by integrating relevant keywords into your bios and captions.
5 Emerging Social Media Trends in 2023 You Must Not Miss Out!
The only constant in the social world is change. Doesn’t matter if you own an emerging entity or have a well-established business, ignoring the social media trends of 2023 is a formula for chaos.
If you are on social, you must have sensed some changes. For example, you may find many personal posts on LinkedIn, and short videos getting more popular than posts. Isn’t it?
The phrase, “early loon catches the fish” applies to trending and upcoming shifts in social as well. To help you get started, we have outlined the 5 key patterns that can help you with marketing overall.
So, the next time you seek assistance with SEO and digital marketing services providers in Canada, you will know exactly how you want your brand persona to be.
Discover the Top 11 Social Media Trends Shaping 2023
1. UGC Content Creators
UGC, or user-generated content, as the name suggests, is the content created by users of the product or service.
UGCs can instill more trust among other users since it is a real-life experience of a fellow consumer. Brands would gladly feature a post shared by a user wearing or using their products. Lululemon, Roots, Tim Hortons, WestJet, and Hudson's Bay cleverly increased their user engagement by creating hashtags for UGC content.
However, emerging brands don’t have a pool of UGC, and even social algorithms are pushing videos over posts. Here comes the role of micro-influencers, or UGC content creators.
Freelance UGC content creators produce content that is close to an organic UGC. Instead of posting it on their profile, these nano creators will charge you and deliver the content straight to the brands. The brands can further post this content and increase user engagement.
FYI: BRT is one of the best social media marketing agencies in Canada, which has access to quality UGC content creators.
2. BeReal- Social Media Trailblazer
BeReal is a photo-sharing app that focuses on "authenticity." Users can share one unfiltered photo daily with a limited number of friends within a two-minute timeframe. Late uploads are visibly marked.
Despite being launched in 2019, BeReal gained significant popularity in 2022, reaching top downloads and trending on Google.
The app's theme resonates with Gen Z, as it promotes originality and avoids heavy advertising. With a maximum of 500 friends, it provides healthy social media exposure.
Currently, BeReal doesn't offer ad space for purchase. However, global brands like L'Oréal Group, Procter & Gamble, and Selena Gomez's Rare Beauty have joined the platform. It enables them to foster organic conversations around their brand and establish a more personal connection with users.
Takeaway: Considering BeReal's rising popularity, it's worth exploring its potential and incorporating it into a social media strategy.
3. Putting More Resources For Short-Videos
Let’s be honest: short videos aren’t going anywhere.
Brands are using them to connect with their customers. Some of the most popular types of short videos include explainer videos, customer testimonials, brand storytelling, product demos, behind-the-scenes videos, and branded entertainment.
Carousel and other types of posts can also be effective, but videos have a multi-fold impact. Instagram is pushing forward videos due to increased user activity, which is why forward-thinking brands are also investing in creating better videos.
Tim Hortons, Air Canada, TELUS, Hudson’s Bay, and Lululemon are using Instagram reels, Tik Toks, and youtube shorts to engage with audiences, showcase their products in a better light, fulfill CSR initiatives, and a lot more.
Safe to say, videos are here to stay!
Get help: BRT is one of the few internet marketing services in Vancouver that offers customized social media strategies for reels & tik-tok for emerging businesses.
4. LinkedIn- Space For Creators, Offering A Scope Beyond Jobs
How is the job portal app revolutionizing social media? Two factors are driving this change: the rise of LinkedIn creators and the shift towards more personal posts on the platform.
LinkedIn creators are establishing themselves as experts in their fields through specialized content, boosting their reputation. Some even hire ghostwriters for engaging posts.
Meanwhile, the LinkedIn algorithm favors "personal" posts, often presenting long-form storytelling content on our feeds. Interestingly, posts without links rank higher, keeping users engaged.
In 2021, LinkedIn invested $25 million in the Creators Fund, paying $15,000 to 100 creators to encourage content sharing and foster community. They doubled down in 2022, injecting $50 million to facilitate seamless content sharing.
Takeaway: While personal content isn't the sole focus, incorporating employee appreciation, linkless posts, and words of encouragement into your strategy can align with the latest trends.
5. Social SEO Over Search Engine Research
[caption id="attachment_419" align="aligncenter" width="643"]
Source: Hootsuite[/caption]
SEO and digital marketing services have evolved beyond relying solely on SERP searches to discover relevant keywords for social media. They now encourage creators to utilize platforms like TikTok and Instagram for effective keyword research.
The hashtag landscape has grown fiercely competitive. With billions of posts flooding Instagram daily, it's increasingly challenging for your content to reach those already following you.
Social SEO is taking the spotlight, transforming how we conduct topic research.
Keyword-curated posts are proving more impactful than ones cluttered with numerous hashtags. This shift inspires creators to explore fresh and engaging subjects to write about.
Tip: What should you do? Incorporate SEO into your social media content strategy and stay attuned to the evolving landscape by integrating relevant keywords into your bios and captions.
Which Social Media Trends Are You Eagerly Looking Forward To?
Social media is by humans, for humans. So, it is bound to stay vibrant. Isn’t it? Its liveliness sets it apart from other tools of marketing. What are your thoughts about these trends? Do you want to enhance your social media reach on your own? Try AI SEO tools to boost your growth, and craft a flexible social media strategy. Use it to get started, or reach out and connect with BRT’s SEO consultants and social media marketing professionals in Canada to find a quicker solution.Keyword Search
Recent Post
22 Sep,2023
Benefits Of Google Ads For E-Commerce You Must Know
16 Aug,2023
The Brand Called ‘You’: Personal Branding Essentials for Digital Success
09 Jul,2023
Email Marketing Demystified: A Step-by-Step Guide to Driving Results
Popular Tags
Subscribe To Our Newsletter
Sign Up for the latest tech news, digital media insights, and more!
Connect With Our Team
With end-to-end custom product development, digital media, and gamification services, we’ve got you covered! Drop us a line and our professionals will get in touch with you within 24 hours.