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15 Jul

Combining Interactive Content with Social Media Marketing

By blueribbon
Social media platforms are a great place to connect with your audience, learn about their needs, and improve engagements. Brands that are actively investing in interactive social media marketing practices often see better results compared to competitors who aren’t doing so. Instead of simply talking about your products or services, you can direct your efforts towards producing content that encourages them to engage or take action. Here are a few types of content that you can implement through social media:
  • Infographics
  • Survey/Poll
  • Quizzes
  • Live Streaming
When you deliver valuable content that tells a story, your potential leads are more likely to relate with your brand and thus, convert. With the constantly shrinking attention span of humans, interactive content is probably the most practical way to capture your target audience’s eye. Some of the reasons why marketers prefer to use it in their social media campaigns are:
  • It improves user experience
  • Their engagement rates improve drastically
  • The shareability of visually appealing content is higher
  • Viewers can relate more to these types of content.
Now that we have discussed the benefits of adopting user-engaging content, let’s discuss some effective ways to include it in your social media marketing strategy.

Effective Tips to Combine Interactive Content with your Social Media Marketing Strategy

Match Content with Your Audience Before you dive into creating your content, first, you need to understand your audience and then proceed to craft your content to match their interest. If the majority of your consumers are simply scrolling through their social media & spending little time on the posts, infographics can be the best way to give out more content in less time. On the other hand, if your product is aesthetically appealing, then sharing images, videos or GIFs can be a great choice. There are no hard and fast rules regarding which type of content would work best for your brand. Therefore, you need to start experimenting and find the perfect match. If you are struggling to figure out your consumers’ preferences and buying behavior, you can shift your efforts to creating quizzes and polls. It will not only grab your potential customer’s interest but also help you understand their needs and customize your services accordingly.  Conduct Polls and Surveys Social media platforms give you the advantage of interacting with your audience and understanding their preferences. With the help of polls and surveys, you can get to know what your consumers are exactly looking for, their thoughts about your product/service, and other such crucial feedback. Being the oldest form of interactive content, polls and surveys have proven to be a successful marketing tool even today. Polls usually consist of one question while surveys are a more elaborated form of soliciting consumer insights. Interact with Infographics Infographics are the most practical way of showing large amounts of data in a visually attractive way. They facilitate endless possibilities to tell stories, starting from embedded questions that pop up with answers to maps that tell a story based on geographic location. Animated infographics are another way of catching your audience’s eye with subtle movement and provide snackable bits of data and analysis. Create simple yet engaging infographics that can stop your viewers from scrolling through and induce a response from them.  Communicate with Videos Videos are another most engaging form of interactive content on social media. Through videos, you can showcase your products/services in the best possible way and also display the projects you’ve successfully completed. Social platforms like Instagram are coming up with new features (e.g., IGTV, reels, etc) to enhance the role of video content. Take advantage of these tools to create engaging content and capture your viewers’ interest. Also, note that people are 1.5 times more likely to watch videos on their mobile phones. Therefore, make sure to create mobile-friendly videos to reach your mobile-using audience potentially. Feature Your Followers A simple yet effective method of gaining your consumers’ trust is featuring your followers on your social media handles. When you tag your users on your posts and stories, they feel valued, and this encourages them to stick to your brand. At the same time, your other potential clients view it as a trust signal and tend to follow you on social media. You can also invite your happy customers to share their thoughts on your service in the form of short video testimonials for your social media profiles or ask them to simply share their quotes. Showcasing these reviews and testimonials helps establish social proof for your prospects. Conclusion Social media is not simply a business preaching place. These platforms are rather more beneficial when utilized as a medium to build long-term relationships with your audience. Focus on creating engaging content in order to stay connected to your consumers. Nailing the art of interaction on social media channels will help gain your viewers’ confidence, and consistent efforts will enrich your brand name and strengthen your marketing strategy. Interactive content marketing is a known concept in the world of digital marketing, and it is here to stay. If you are looking to incorporate user-centric content and improve your social media marketing strategy, connect with our team.  
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