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03 Aug
The Power of eCommerce Personalization
The eCommerce industry demands a resolute approach to eCommerce personalization - a consistent, cross-channel experience that caters to the ever-changing consumer needs. Instead of simply pitching your products and asking your audience to purchase, your foremost goal should be to provide customized solutions to each visitor. As you make your customers feel valued and build strong & reliable connections, your sales and customer retention also improves simultaneously. Analyze your user-base and record their specific preferences, interests, and intentions behind making purchase decisions. The more hyper-personalized your customer experiences are, the higher will be your conversion rate and revenue. Studies have shown that 94% of businesses agree to the fact that personalization is critical to their current and future success. Therefore, it is extremely crucial to incorporate custom eCommerce solutions to ensure level-field competition in the market. Here are some effective tips to help you in the process.
How to Use eCommerce Personalization to Improve Your Conversions?
Create Personalized Homepages Personalizing your web pages is the key to capturing your audience’s attention and increasing engagement. Unlike the traditional brick-and-mortar shops, online stores can understand their visitors closely even after one visit, thanks to cookies! When you collect cookies on your e-commerce site, you already get to know a lot about your potential customers. Use this data to improve their shopping experience the next time they visit your site. Personalizing your homepage helps your customers to easily navigate through your website on each visit. This way, visitors can focus on the category they’re interested in and shop without any obstructions. As you provide a better shopping experience to your visitors, your conversion rate improves authentically. Engage Customers with eCommerce Quizzes Ecommerce Quizzes are an essential on-site tool that asks customers about their likes, dislikes, and preferences. With every answer, the quiz analyzes which products in your catalog are best-suited for that customer’s needs. At the end of the quiz, it recommends a group of products to assist that specific customer. The questions you ask your customers throughout the quiz tell you valuable information. You can analyze the different groups of customers based on their age, lifestyle, habits, needs, and contact information. Then, use this data to create campaigns on email, Google Ads, Facebook Messenger, or SMS. Through these quizzes and data collection approaches, you can efficiently build personalized customer journeys. Moreover, it also helps you identify your most valuable customers as e-commerce personalization software records the quiz results. Also read: How To Generate Qualified Leads For Your eCommerce Business Display Recently Viewed Items Sometimes viewers casually browse through a company’s products (especially during sales) without a strong urge to buy them. Even if they have a razor-sharp memory, they probably wouldn’t remember all the pages they visited. If your consumers visited a certain product page, it means they are interested in it. To enhance the user performance, you can include a “Recently Viewed” section on the homepage, displaying the products they checked the last time. With a clear call-to-action like “Pick up where you left off”, you can remind your audience about the items from their last session and subtly invite them to reconsider their buying decision. Another tactic is that you can suggest your viewers to explore new brands based on their recent browsing activity instead of merely recommending similar products. It will help them discover more items that they may like from a wide range of product categories. Interact with Chatbots Chatbots are artificial intelligence (AI) powered tools that can create conversations with users via messaging applications like Facebook Messenger or SMS. With these applications, you can build engaging conversations that tell you more about customers. Encourage back-and-forth interactions to ask customers questions, share blogs and video content, and offer customer support to solve their queries. You can also send cart abandonment reminders, post-purchase follow-ups, Sponsored Messenger ads, and more to retain your consumers. Personalize Product Pages Based on Location Ecommerce websites need to know where their visitors come from and where they want the products to be shipped. You can either extract this information with the help of cookies or by directly asking the visitors. Use this information to deliver more specific results for your site visitors. Customizing product pages based on location is a simple adjustment, yet, it makes your website more relevant to visitors and improves the shopping experience. Create Customized Campaigns Based on Consumer Behavior Not all your visitors have the same preferences and look for the same product/service. Your first-time site visitors and returning visitors are more likely to have different needs and questions in mind. Therefore, it is best to offer them personalized assistance based on their queries. Generally, visitors do not prefer to convert on the first visit. What you can do is offer them an incentive to sign up for your email list and entice them to visit again. If the visitors are already your subscribers, you might want to personalize the message for them. Instead of showing them another signup form, you can showcase your popular products or current promotions. Personalized Email Marketing Simply adding your visitors’ names to an email is no longer regarded as personalization. Instead, use little snippets of code that, when inserted into email templates, allow you to automatically serve up dynamic content. These are usually more relevant to the recipient and help improve the customer journey. Personalized email marketing is beneficial for nearly any scenario, including retargeting, transactional emails, newsletters, and more. Significantly, these customization tactics, when paired with relevant content and products, can transform even the non-revenue-generating emails into moneymakers. Conclusion E-commerce personalization is the most practical way of making your customers feel valued and improve their shopping experience. According to research, about 91% of consumers are more likely to buy from brands that remember their buying history and provide relevant offers. Furthermore, 83% of the visitors are willing to share their details in exchange for a personalized shopping experience. With this host of information in hand, make sure to utilize them to improve your consumers’ buying journey. Subsequently, it will help you achieve higher conversions and more sales revenue. For any further assistance with eCommerce website development, drop us a line. Our team will reach you within 24 hours to discuss your requirements and plan the future proceedings. Statistics credit: HubSpotKeyword Search
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