How To Increase Traffic On Your Mobile Application?

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By blueribbon

Boost Traffic To Your Android/IOS App And Get More Leads Mobile applications are both the present and future of online commerce. According to research, there are over 3.2 billion smartphone users worldwide, with 88% of their phone usage time spent on various mobile apps. Having a mobile app gives your company an advantage in reaching out to the targeted audience on their preferred platform. The mobile app, on the other hand, is not really the final stage of your success story, but rather the beginning. With so many mobile apps available, how do you ensure that people select yours over the others? Thus, in today's competitive world, pre and post-launch branding of mobile apps are vital. It assists you in expanding its reach and attracting potential users, ultimately increasing your sales. In this blog post, we'll discuss some extremely effective mobile marketing strategies that you can implement right away to increase traffic to your mobile app. Also read: 7 Mobile App Development Trends To Look For In 2022 How To Boost Your Mobile App Traffic?

Pre-Launch Marketing Strategy

It is important to build a stage and invite the audience before launching the app; otherwise, you will be celebrating the big event alone in an empty hall. Your pre-launch marketing is the phase of awareness where you must:

Have a Release Date; discuss the potential launch date with your mobile app development company like BRT, taking into account any technological or app approval delays.
Understand your Target Audience via deep market research.
Make detailed User Profiles that involve where they are, what they value, the issues they face, and other information.
Conduct a Competitor Analysis by comparing pricing, capabilities, app store ranking, monetization method, reviews/feedback, and other factors.

Optimize App Store Page

The optimization is vital for organic traffic, which means that people would be able to find your app by browsing for it by name on search engines. You should aim to have your app appear at the top of search engine results pages. You can start your app store optimization by researching and adding relevant keywords to your app. Then, to provide more information about your app, optimize the title and add a complete description. You should also include high-quality, optimized images and videos to show your intended audience how your app works properly.

Social Media And Email Marketing

The most innovative and strategic channels are social media and email. Both of them must be used to promote your app. To begin, ensure that your app or brand is present on all popular social media platforms such as Instagram, Facebook, and LinkedIn. By posting engaging content that provides value to your potential customers, you can drive more traffic to your app store page via these social media platforms. The content on your social media platforms must emphasize telling people how your app can fix their problems and improve their ways. It will direct them to your app store page in an indirect manner, increasing both traffic and downloads. The same is true for email campaigns; however, in this case, you must create an interesting and appealing subject and CTA to attract your target audience to read your email and act.

App Review Websites

Bring your app to well-known technology and/or mobile app review websites. If they mention your app on their website, this can help you build a positive vibe for your app.

Harness The Power Of Paid Marketing

It's evident that your app is still in its early stages, with very few people aware of it. Paid marketing strategies can help you reach out to prospective consumers and expand your reach. This will include enhancing social media posts and PPC (Pay-Per-Click) advertisements. This can be quite complicated, requiring you to analyze the keywords most frequently searched by your audience to create paid ads aimed at meeting the right audience at the right time and at the right place. But you need not worry about this, BRT is there to help you at every step of the way to success.

Share The Solution Rather Than The App's Features

One of the most common mistakes that app marketers make is overloading their content with complex features that confuse potential users. Not every prospective client is technologically savvy. As a result, you must ease your content for them so that they can find the solution to their problem rather than another overwhelming problem.

Content Marketing Strategy

Strategic content marketing can make or break your app. Using various forms of content such as eBooks, white papers, blog posts, case studies, and more with clear CTAs and the correct information can entice the interest of more audiences and prompt downloads. You can also use eye-catching graphics and videos to attract more users and inform them about your app in an efficient and consumer-friendly manner. You can also use influencer marketing push notifications, event marketing, and a variety of other methods to promote and increase traffic to your app. There are an infinite number of ways to achieve your objectives, and we can assist you in exploring all of them. Hire Mobile App Development & Marketing Agency At Blue Ribbon Technologies, we are a leading mobile app development and digital marketing agency in Vancouver. We have worked on a variety of technologies, including iOS, Android, Hybrid, and others, and have received praise from clients all over the world for developing impactful apps. This is supported by our in-house Digital Marketing team, which can help you take your app to the next level with a result-driven digital marketing strategy. We expand its reach and help your dream app become a reality. Feel free to contact us and expand your Mobile Application Traffic TODAY!

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Real Estate

Tech Insights And Media Updates

How To Increase Traffic On Your Mobile Application?

Keyword Search

Recent Post

Benefits Of Google Ads For E-Commerce You Must Know

The Brand Called ‘You’: Personal Branding Essentials for Digital Success

Email Marketing Demystified: A Step-by-Step Guide to Driving Results

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