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05 Oct
Integrating Your WooCommerce Store with Google Merchant Center
Ecommerce business owners are constantly looking for innovative and result-oriented solutions to market their products and stay ahead of the relentless competition. One of the most preferred channels for promoting products is the Google Merchant Center. It enables businesses to get their store and product data online with Google and make them easily accessible to your audience. Along with improving your reach, Google Merchant Center also facilitates you with actionable insights on pricing, merchandising, etc, and helps you provide customized solutions to your customers. Subsequently, these features help boost your conversion rate and increase your ROI.
In this article, let us discuss the benefits of linking your e-store with Google Merchant Center. But first, let’s understand what Google Merchant Center is and how to integrate your WooCommerce store with these services.
What is Google Merchant Center?
It is a platform offered by Google that eCommerce marketers can use to upload and maintain their product information. It gives you the option to link your product data with other Google services like Google Ads and Google Analytics. The platform further enables you to reach your potential audience more conveniently and have better control over your marketing efforts.How To Integrate Your WooCommerce Store with Google Merchant Center?
Unlike Google search campaigns, Google shopping campaigns do not work based on the specific keywords that you target. No keywords are required to run the shopping campaigns! Alternatively, Google displays your products when it gets relevant queries. Therefore, in order to maintain your visibility, you need to make sure that your product feed is highly relevant and up to date. Follow Google’s guidelines that detail how product information should be organized in the feed. This will ensure that Google can understand your products well and display them when it gets relevant search queries. Also Read: How Headless Commerce Can Improve Your eCommerce Business One of the most essential steps to getting your products listed on Google Shopping ads is the creation of an accurate Google product feed. You can create the product feed manually by using a Google Sheets template that’s available in your Merchant Center account. Otherwise, you can use certain tools and plugins to create an accurate feed in the required file format and then upload it.Benefits of Integrating Your WooCommerce Store with Google Merchant Center
Display Products on Google Shopping Once you link your WooCommerce store with Google Merchant Center, you can easily create Google Product Feeds and display your products on Google Shopping. Listing the products on Google will drastically improve your brand awareness campaign and hence, outperform your competitors. Subsequently, you can gain better-qualified leads and increase your ROI. Integration with other Google Services Google Merchant Center acts as the perfect platform that makes your product information available to other Google services like Google Ads and Google Analytics. Using these services, you can get specific insights that help create better marketing strategies. Link Product Reviews The product feed on Google Merchant Center enables you to link your product reviews which your viewers can see and have a better understanding of the product. As the product review data is readily available to the consumers, it helps accelerate their purchase decisions. Besides, you can make the review process automated and collect regular feedback from your consumers. Feature Local Products If you have a physical store for your products, you can use this platform to create a specific product feed for Google Local Inventory Ads. This service helps you to market your products that are available only in the store location. Promotions and Remarketing With Google Merchant Center, you can display deals and offers associated with your products and ensure better conversion rates. It also gives you an option called Merchant Promotions, which you can use to display the available discounts along with your products. Besides, with Google, you can formulate result-oriented remarketing strategies that are extremely useful in terms of driving your consumers to convert.Final Thoughts
As we can conclude, Google Merchant Center lets you manage how your online and in-store product inventory appears on Google. It allows online shoppers to discover, compare and buy products from any vendor who is selling online from anywhere. In a way, it serves as an intermediate link between potential buyers and potential merchants. If you’re looking for professional help to integrate your WooCommerce store with Google Merchant Center and regulate your product listings, you can get in touch with us.Keyword Search
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