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30 Jun
Integrating Long-Tail Keywords to Improve Your SEO Strategy
Targeting the right set of keywords is one of the primary tasks for marketers when working on their SEO strategy. Integrating high-value keywords in their blog posts and web pages can help them rank higher in the SERPs, increasing their visibility and spreading awareness. However, finding the right set of keywords can be a daunting task. It needs careful analysis of best-suited keywords for your niche and finding the high-performing ones amongst them. Choosing between short and long-tail keywords can be yet another confusion, especially if you are not completely aware of the difference between the two.
Long-tail keywords are usually longer and more specific phrases that visitors are more likely to use when they perform a search. It generally consists of three or more words and has low competition as it is highly specific to the users’ search terms. Some of the benefits of using long-tail keywords in your digital marketing solutions and SEO strategy are:
- As they are more specific phrases, they help your site rank higher than short-tail keywords.
- Using long-tail keywords increases your chances of getting featured in snippets.
- With the effective use of these keywords and phrases, you can stay ahead of your competition.
- They enable your posts to appear on voice search.
Factors to Consider While Using Long-Tail Keywords to Improve Your SEO Strategy
Study The Competitors First, have a thorough research of your competitors, analyze the keywords they are targeting, and how much traffic they are receiving for those specific keywords. It will give you a fair idea of where to start. Search for the long-tail keywords that are driving higher traffic for your competitors’ PPC campaigns. You can try targeting these keywords in your campaigns too. SEO tools like BuzzSumo, Ahrefs, and SEMRush can help you figure out the high-performing keywords and check if they are bringing in the desired results. Determine Your Long-Tail Keywords Before drafting your long-tail keywords, you must have a clear understanding of your main keywords. Long-tail keywords are usually the descriptive version of your main keywords. Therefore, once you find your main keywords, you can easily generate high-performing long-tail keywords. Try to find phrases that have low to medium search volume as these keywords will help you rank easily and drive more traffic. Some of the requirements of your long-tail keywords are:- They must consist of 3 or more words
- Consist of low to medium competition (relative to the industry)
- On average, they should have 100 or fewer monthly searches on Google Keyword Planner
- Less than 150 organic searches (on average) on SEMRush
- Targeted by one or more of your competitors
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