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05 Oct
Why Mobile Optimization is Important for eCommerce Stores
[caption id="attachment_158" align="alignnone" width="300"]
Mobile optimization for eCommerce stores[/caption]
Mobile optimization for eCommerce stores[/caption]
As an eCommerce business owner, your primary goal is probably to rank higher than your competitors and improve your conversion rate. To fulfill your marketing goals, meet the consumer demands and ensure steady growth of your business, mobile optimization has become of utmost importance. It gives you the exposure to target a wider range of audiences and subsequently improves your conversion rates. Therefore, retailers are extensively focusing on optimizing their websites for mobile and other smaller devices.
Mobile optimization helps adjust your website content to make sure your visitors get a smooth shopping experience customized to the device they are browsing on. It doesn’t mean rearranging or compressing the content according to the screen size. Instead, a mobile-optimized site is designed entirely around the small-screen user experience. Let’s discuss in detail how it can benefit your eCommerce store. Subsequently, we will explore some of the most effective strategies to help you optimize your website.
Benefits of Mobile Optimization
Mobile Search is Surging
Organic search actions through mobile devices have dominated its desktop counterpart for quite some time now. Also, this trend continues to reign with no sign of subsiding any time soon. Even with paid advertising, mobile searches are significantly higher than searches through any other device. Therefore, online sellers must ensure that their website landing pages and essential SEO elements such as textual and visual content are mobile-optimized.
Determines SERP Visibility
With Google’s mobile-first paradigm, a site’s mobile-optimized content is crucial for determining its rankings. While marketers need to create content that drives revenue, it is even more critical to optimize those content pieces for mobile search. Otherwise, your content is likely to receive inadequate amounts of traffic. Thus, mobile optimization is a simple yet effective measure that can dramatically impact your SERP visibility.
Motivates Sales
Buyers mostly prefer to use their mobile devices to search for any product or service. Eventually, if they are enticed by the content and visuals, they are likely to complete the entire shopping journey through their mobile, from research to purchase. According to Google’s research on mobile search buying behavior:
- Mobile searches for keywords with the term “best” have skyrocketed by 80%
- Searches for product reviews have increased by 35% due to mobile optimization
- Videos with the term “review” in their title received over 50,000 years worth of watch time on mobile
Thus, delivering mobile-optimized content generates trust within consumers and encourages them to convert.
Facilitates Voice Search
Mobile devices are the leading drivers of voice search. So, when you optimize your website for mobile devices, you also facilitate engaging voice search service. Voice search is one of the fastest rising eCommerce trends that businesses cannot afford to miss out on. It plays a massive influential role in SEO practices. When you provide voice-enabled shopping to your users, it makes their experience even more seamless. Thus, users are more likely to convert and make a purchase with voice-enabled mobile shopping service.
Now that we have understood the benefits of mobile optimization, let’s explore some of the crucial strategies that you can adopt for optimizing your eCommerce site.
Strategies for Mobile Optimization
Ensure the Site Responsiveness
Employing a responsive design is the most basic tactic for mobile optimization. It refers to a website design where the elements can resize according to the user’s device. Thus, it provides an optimal visual and browsing experience for your site visitors. Besides, you can easily incorporate responsive design templates on most website creation platforms.
Make Speed a Priority
Website speed is a critical optimization factor for any devices that your clients use to search for products or services. With mobile, however, speed becomes an even more vital element to optimize. According to Google mobile page speed research, around 53 percent of site visitors abandon mobile pages that take more than three seconds to load. Employ a speed test tool like Google’s mobile speed test to analyze where your site is falling short in the speed section. Further, it can help you with actionable insights to optimize your site. Some of the most common suggestions that retailers encounter include:
- Compressing image file size.
- Minifying code, which reduces page requests.
- Employing a seamless content delivery network.
- Using caching to serve your pages quicker.
Keep CTAs in the Thumb Zone
Most people hold their phones in a way that enables a majority of interactions through their thumb action. It is a basic observation yet it can make a huge difference in the way your audience interacts with your site. When a CTA is not immediately reachable by a user’s thumb, they are often less likely to click-through and convert. Therefore, ensure that your website is optimized for mobile users. Place your CTAs and other core conversion elements within the middle of the “thumb zone” to increase the chances of engagements.
Optimize Mobile Content
When it comes to Google rankings, content is one of the key influential factors. Ever since Google initiated its mobile-first index, it has become even more crucial for eCommerce retailers to optimize their web content for smaller screen devices. Some of the essential tactics that retailers can use to ensure that their content is optimized for mobile include:
- Optimizing their keyword intent
- Proving easily scrollable and scannable content
- Including crisp and concise paragraphs
- Creating informative and catchy headlines
- Adding images and visuals
- Crafting value-added long-form articles
Also read: Integrating Long-Tail Keywords to Improve Your SEO Strategy
Streamline the Checkout Process
Abandoned shopping carts are one of the most inevitable struggles that eCommerce retailers face. Although it’s a concerning aspect for desktop interactions, mobile users are even more likely to ditch a potential purchase if they encounter any inconvenience during checkout. This makes it critical for retailers to streamline their checkout process. You can optimize your checkout flow in several ways to maintain a steady conversion rate, some of which are:
- Minimize the number of form fields in the checkout process
- Offer easy guest checkout
- Keep the process short and limit the number of pages
- Provide easy and multiple payment options
The idea here is to make the checkout process as smooth and convenient as possible. It will help retain your users’ interest as they get what they came for expediently.
Conclusion
Mobile optimization can bring a significant improvement in your website’s performance and how your users interact with it. The aforementioned strategies will further assist you in getting started with a robust eCommerce website development process. For further assistance, get in touch with our team of experts. We can help you plan a strategic path and develop a seamless website for your users across all devices.
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