Follow Us On
Tech Insights And Media Updates
Read our blogs and news updates to learn more about the latest technologies, digital media insights, market trends, and business tips.
Get Started Now →
03 Sep
90% of all the information transmitted to the brain is visual. Moreover, the majority of users on the Internet have a very short attention span and prefer engaging video content over reading. An animated product video is a great approach to demonstrate how a product works in just a few minutes. It elicits emotions, persuades and convinces your audience to take action.
In contrast to live-action explainer videos, animated product videos give you the freedom to simplify difficult ideas or processes using any environments, characters, and images you can imagine. Over the years, it has become a marketing craze because of its perfect blend of art and technology that are used to showcase a product in action. Here's what the numbers say:
Greater message retention - Viewers can retain 95% of a message when seeing it in video format, compared to only 10% when reading it in text style.
Better ROI - According to a study, 74% of marketers believe that animated video has a higher ROI than static graphics.
(Stats Source: Hubspot)
4 Reasons to Use Animated Videos for Product Demos
90% of all the information transmitted to the brain is visual. Moreover, the majority of users on the Internet have a very short attention span and prefer engaging video content over reading. An animated product video is a great approach to demonstrate how a product works in just a few minutes. It elicits emotions, persuades and convinces your audience to take action.
In contrast to live-action explainer videos, animated product videos give you the freedom to simplify difficult ideas or processes using any environments, characters, and images you can imagine. Over the years, it has become a marketing craze because of its perfect blend of art and technology that are used to showcase a product in action. Here's what the numbers say:
Greater message retention - Viewers can retain 95% of a message when seeing it in video format, compared to only 10% when reading it in text style.
Better ROI - According to a study, 74% of marketers believe that animated video has a higher ROI than static graphics.
(Stats Source: Hubspot)
What is an Animated Product Demo Video?
A product demonstration video is a live display of how a product or a service works in order to educate your audience. For instance, showing how to use software, setting up a new device, or explaining a hard topic. It is the most cost-effective marketing medium to solve the viewer's immediate problem, leveraging illustrations and engaging narratives. Simple is best when it comes to product videos. Demonstration videos typically last 30 seconds to one minute. It's enough to show a product in action and point out all of the qualities that the audience should be aware of before making a buying choice.Why Do You Need Animated Videos for Product Demo?
Product videos are perhaps the best way to nudge customers into the last stage of the buying process. Not only do 2d/3D animation videos demonstrate what the product or service does, but they also show how it can solve the client's problem and why it is the best option.
Sounds basic, right? However, you'd be surprised at how useful animated explainer videos can be. Here are a few reasons why animated video production and marketing should be a part of your product strategy.1. A Unique and Effective Method of Marketing
People enjoy being entertained, even if they are discussing business or learning something new. And unlike text or live videos, animated videos can teach even the most complex concepts creatively. It’s an excellent content format for expressing the uniqueness, essential characteristics, and purposes of a product. You can explain how the product works, what customer problems it solves, and how it can benefit your target audience in a short animated commercial.2. Animation Videos Have High shareability Rate
Another advantage of using animated videos for product demos is that they are very easy to share. It should come as no surprise that video is the most popular and shareable form of content on the internet. Modern consumers do not want to waste their time reading for hours on end. Instead, they would rather watch a brief video. As a result, to keep up with video marketing trends and tendencies, more and more businesses are embracing the concept of 2D/3D animation explainer videos.3. Demonstrate Your Products Hidden Components
An animated video is a brilliant method to show off your product from all angles. It means you can zoom in on product features or show even hidden components. While recording some aspects of your product in a live-action video is hard, it is achievable in animation videos. As they allow your imagination to soar, and there are far fewer constraints in the visual portrayal of physical items.4. Cross-platform compatibility
Another substantial part about videos is that it does not require them to be glued only to your website. It can be used and re-purposed across multiple platforms. For instance, assume you've made an animated video explaining a certain service, product or simply inform your audience about your company. This Demo Video can be shared and posted on Facebook, Instagram, and other social media sites to generate traffic on your website. Besides that, we can use these videos in a variety of other marketing initiatives for the brand, such as email marketing, blogs, or websites.Conclusion
The popularity of video marketing is skyrocketing. It's important for businesses to adopt the "Show, don't tell" mentality and use product demos to boost their trust, dependability, and legitimacy. Overall, 2D/3D animation videos can spark business development and inform viewers about the products and their utility. Get in touch if you have a specific goal or difficulty to solve! We'd like to know more about it and discuss how we can align our 2D/3D animation and video production services to help you get your audiences hooked on your brand.Keyword Search
Recent Post
22 Sep,2023
Benefits Of Google Ads For E-Commerce You Must Know
16 Aug,2023
The Brand Called ‘You’: Personal Branding Essentials for Digital Success
09 Jul,2023
Email Marketing Demystified: A Step-by-Step Guide to Driving Results
Popular Tags
Subscribe To Our Newsletter
Sign Up for the latest tech news, digital media insights, and more!
Connect With Our Team
With end-to-end custom product development, digital media, and gamification services, we’ve got you covered! Drop us a line and our professionals will get in touch with you within 24 hours.